SEO tips for Wix website owners
If you’re looking to optimize your website for search engines, one tool that can help you with this is the Wix SEO Setup Checklist. This tool can be found in the dashboard of your Wix account and provides a customized plan to optimize your content and rank on search engines like Google and Bing.
But the Wix SEO Setup Checklist isn’t the only way to improve your website’s search engine optimization (SEO). There are several other strategies you can use to make sure your website is easily discoverable by search engines and your target audience.
One important strategy is to use long-tail keywords. These are keywords that contain more terms than average and are more specific and less competitive than shorter keywords. For example, if you own a cupcake shop, you might want a searcher to enter the keyword ‘best cupcakes’ and find your website. However, this keyword may be too difficult to rank for, as it generates millions of results and is therefore highly competitive. Instead, you might try finding more precise keywords by adding your specialty (e.g., gluten-free, vegan) and/or location (e.g., Brooklyn) to your keywords. By doing this, you can attract the right audience and increase the chances of searchers clicking on your website from search results. I’ts worth working with an affordable SEO agency who can handle the day-to-day SEO tasks like keyword optimization.
Another important factor to consider is your domain name. If you don’t already have a personalized domain, it’s a good idea to get one as it’s an SEO best practice and gives your business a professional look. When choosing a domain name, you should aim to keep it as short and catchy as possible, include your business name or area of expertise, and consider including your main keyword if it’s relevant for potential customers. However, it’s worth noting that Google has stated that there is no ranking benefit to including your main keyword in your domain.
In addition to choosing the right domain name, it’s important to write unique titles and descriptions for each page of your website. This is known as metadata and helps search engines understand the content of your website. Using the same metadata for multiple pages of your website may cause confusion for search engines, as they won’t know which page to point searchers to. With Wix SEO, you can customize your meta titles and descriptions for each page of your website, or even automate the process at both the page and subfolder level if you have a large site with many pages.
To ensure that your website is accessible to mobile users, you should make sure it is mobile-friendly. This can be achieved through responsive design, which means that your website automatically adjusts its layout and content to fit the screen size of the device it is being viewed on. With Wix, you can easily create a mobile-friendly website using one of their responsive templates.
Finally, you should use alt text for images on your website. Alt text is a short description of an image that is displayed if the image can’t be displayed for some reason (e.g., if the image file is corrupt or the user has disabled images in their browser). Alt text helps search engines understand the content of your images, which can improve your website’s visibility in search results. With Wix, you can easily add alt text to your images by clicking on the image and entering the description in the ‘Alt Text’ field.
In conclusion, there are several strategies you can use to optimize your website for search engines using Wix. By using the Wix SEO Setup Checklist, long-tail keywords, a descriptive domain name, unique titles and descriptions, a mobile-friendly design, and alt text for images, you can improve your website’s visibility in search results and attract the right audience.